Integrated Planning of Sustainable Tourism and Mobility. A tourism traffic analysis in Italy’s South Tyrol region

Emerging tourist market trends are compelling destinations to consider mobility as an essential strategic component of sustainable tourism planning. Tourism mobility analysis is a tool available to policy-makers when developing integrated and effective sustainable transport and tourism policies. This paper introduces an innovative tourism-traffic analysis based on survey techniques which allows the identification of tourism-related components and an estimate of their environmental impact on a destination, information critical to the development of appropriate mobility management measures. This methodology was implemented in Italy’s South Tyrol region, an alpine province at the forefront of sustainable tourism and mobility innovation. The significant environmental impact of tourism traffic revealed in the destination justifies the innovative steps taken toward sustainable mobility in two pilot case studies covering eight communities. An exploratory desk analysis shows that neither the push – encouraging sustainable behavior – nor the pull – discouraging unsustainable practices – mobility measures adopted in these pilot areas decreased tourism flows; however, they did succeed in providing more environmentally sustainable means of transport, with reduced emissions. And in a majority of cases, tourism flows increased above the regional average. A range of problems with the existing methodology are described, along with key issues for future research.