Examining the impact of big five personality traits and digital competencies on digital entrepreneurial intention: the mediating role of digital self-efficacy

This study investigates how Big Five personality traits and digital competencies influence digital entrepreneurial intention, with a particular focus on the mediating role of digital self-efficacy. We surveyed 380 participants in Taiwan and analyzed the data using partial least squares structural equation modelling (PLS-SEM). The results show that extraversion, conscientiousness, neuroticism, and openness significantly impact both digital self-efficacy and digital entrepreneurial intention, while agreeableness does not. Digital competencies also have a positive effect on both digital self-efficacy and entrepreneurial intention. Furthermore, digital self-efficacy plays a key mediating role in linking personality traits and digital competencies to entrepreneurial intention. These findings offer valuable insights into the individual-level factors that drive digital entrepreneurship in a rapidly evolving and competitive technological landscape. The study also provides practical implications for educators and policymakers seeking to promote digital entrepreneurship by highlighting the importance of strengthening both digital skills and self-confidence in effectively using digital technologies.