The links between territorial marketing, regional sustainability policies and the brand positioning of a small firm: An analysis of best practice in the dairy sector

Martini, Umberto; Buffa, Federica

The links between territorial marketing, regional sustainability policies and the brand positioning of a small firm: An analysis of best practice in the dairy sector / Martini, Umberto; Buffa, Federica. - In: MERCATI E COMPETITIVITÀ. - ISSN 1826-7386. - STAMPA. - 2017:2(2017), pp. 149-172.

The links between territorial marketing, regional sustainability policies and the brand positioning of a small firm: An analysis of best practice in the dairy sector

Martini, Umberto;Buffa, Federica

2017-01-01

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Scheda completa (DC)

	Anno di pubblicazione (Date of publication)
	
				2017
			
	Titolo del periodico (Journal title)
	
				MERCATI E COMPETITIVITÀ
			
	Numero e parte del fascicolo (Issue number and part)
	
				2
			
	Tutti gli autori
	
						Martini, Umberto; Buffa, Federica
					
	Citazione
	
				The links between territorial marketing, regional sustainability policies and the brand positioning of a small firm: An analysis of best practice in the dairy sector / Martini, Umberto; Buffa, Federica. - In: MERCATI E COMPETITIVITÀ. - ISSN 1826-7386. - STAMPA. - 2017:2(2017), pp. 149-172.
			
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				03.1 Articolo su rivista (Journal article)

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