The links between territorial marketing, regional sustainability policies and the brand positioning of a small firm: An analysis of best practice in the dairy sector / Martini, Umberto; Buffa, Federica. - In: MERCATI E COMPETITIVITÀ. - ISSN 1826-7386. - STAMPA. - 2017:2(2017), pp. 149-172.

The links between territorial marketing, regional sustainability policies and the brand positioning of a small firm: An analysis of best practice in the dairy sector

Martini, Umberto;Buffa, Federica
2017-01-01

2017
2
Martini, Umberto; Buffa, Federica
The links between territorial marketing, regional sustainability policies and the brand positioning of a small firm: An analysis of best practice in the dairy sector / Martini, Umberto; Buffa, Federica. - In: MERCATI E COMPETITIVITÀ. - ISSN 1826-7386. - STAMPA. - 2017:2(2017), pp. 149-172.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11572/165481
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