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EnglishThe aim of this article is to discuss the role of visual and verbal modes in destination image formation, with a focus on the 2009 ‘Malta, Gozo and Comino’ brochure, issued by the Malta Tourism Authority. Addressing brochures as pivotal text genres within tourism discourse, attention will be paid to multimodal configurations of ideational, interpersonal and textual metafunctions. First, the visual text will be examined, through the observation of participants, perspective, frame, social distance, light and colours. In order to check assumptions, the verbal text will be also analysed, by means of corpus linguistics and the Wordsmith Tools 5.0 software. The multimodal analysis will show that both visual and verbal texts promote the core values of heritage, hospitality and diversity, identified as the cornerstone of Malta Brand in internal and external campaigns. More specifically, values are first communicated through the predominant visual text, then described, clarified, expanded and confirmed through the accompanying verbal text.
| Titolo: | Images and writing in tourist brochures |
| Autori: | Francesconi, Sabrina |
| Autori Unitn: | |
| Titolo del periodico: | JOURNAL OF TOURISM AND CULTURAL CHANGE |
| Anno di pubblicazione: | 2011 |
| Numero e parte del fascicolo: | 4 |
| Codice identificativo Scopus: | 2-s2.0-84865871053 |
| Codice identificativo ISI: | WOS:000298849600005 |
| Handle: | http://hdl.handle.net/11572/90364 |
| Citazione: | Images and writing in tourist brochures / Francesconi, Sabrina. - In: JOURNAL OF TOURISM AND CULTURAL CHANGE. - ISSN 1476-6825. - STAMPA. - 9:4(2011), pp. 341-356. |
| Appare nelle tipologie: | 03.1 Articolo su rivista (Journal article) |
File in questo prodotto:
| File | Descrizione | Tipologia | Licenza | |
|---|---|---|---|---|
| Francesconi Images.pdf | Versione editoriale (Publisher’s layout) | Tutti i diritti riservati (All rights reserved) | Administrator |
http://hdl.handle.net/11572/90364
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