We give an interpretation of the temperature in de Sitter universe in terms of a dynamical Unruh effect associated with the Hubble sphere. As with the quantum noise perceived by a uniformly accelerated observer in static spacetimes, observers endowed with a proper motion can in principle detect the effect. In particular, we study a "Kodama observer" as a two-field Unruh detector for which we show the effect is approximately thermal. We also estimate the back-reaction of the emitted radiation and find trajectories associated with the Kodama vector field are stable.