“Accademia d’Impresa” is the Special Agency of Chamber of Commerce, Industry, Handicraft and Agriculture of Trento which deals with planning and achievement of training courses from the year 1981. In the last years, Accademia d’Impresa, has developed continuous training in the Environmental Sustainability Area, cooperating with the Province of Trento, and especially with the Agency for sewage treatment, Waste Office, in order to carry out a research activity. Especially from March to June 2011 a qualitative research was carried out in order to compare trends, believes, customs of citizens who are active and sensitive to environmental issue and non active citizens. In the present paper the first considerations of the researchers are presented, especially with regard to what is the real tie for a change. Research activity will end with a workshop, planned for the end of the year 2011, to define ideas and proposals to debate with authorities.