Web Sites of Alpine Hotels: A Goal-driven Quality Evaluation

This article presents the results of a study on the quality of the websites for hotels in the Italian Alpine region, where most hotels are of small or medium size. The goal was to determine whether and to what degree the hotels' websites support their activities of promotion and commercialization by examining them through the framework of destination management. To this end, we defined an evaluation model using a goal-driven approach, thus making it possible to instantiate the dimensions of a general meta-model for website quality. The results showed, apart from a great deal of variation among the hotels, the weak areas in which operators and developers need to intervene to improve the efficacy of the hotels' websites.