Virtual influencers in Tourism Marketing: Opportunities, Challenges, and Future Considerations

Monica Fabiola Coronel Padilla,; Irimias, Anna Rita

doi:10.15170/MM.2025.59.04.07

Virtual influencers in Tourism Marketing: Opportunities, Challenges, and Future Considerations / Monica Fabiola Coronel, Padilla; Irimias, Anna Rita. - In: MARKETING & MENEDZSMENT. - ISSN 1219-0349. - 59/2025:4(2026), pp. 80-91. [10.15170/MM.2025.59.04.07]

Virtual influencers in Tourism Marketing: Opportunities, Challenges, and Future Considerations

Monica Fabiola Coronel Padilla^Primo;Irimias Anna Rita^Secondo

2026-01-01

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Scheda completa (DC)

	Anno di pubblicazione (Date of publication)
	
				2026
			
	Titolo del periodico (Journal title)
	
				MARKETING & MENEDZSMENT
			
	Numero e parte del fascicolo (Issue number and part)
	
				4
			
	DOI
	
				https://dx.doi.org/10.15170/MM.2025.59.04.07
			
	Tutti gli autori
	
						Monica Fabiola Coronel, Padilla; Irimias, Anna Rita
					
	Citazione
	
				Virtual influencers in Tourism Marketing: Opportunities, Challenges, and Future Considerations / Monica Fabiola Coronel, Padilla; Irimias, Anna Rita. - In: MARKETING & MENEDZSMENT. - ISSN 1219-0349. - 59/2025:4(2026), pp. 80-91. [10.15170/MM.2025.59.04.07]
			
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				03.1 Articolo su rivista (Journal article)

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