Consumers are increasingly concerned about sustainable development. This study investigates the impact of environmentally-framed reviews on review rating scores considering the moderation of the reviewer's country's environmental performance. We use ordered logistic and linear regression analysis on a dataset of 45k TripAdvisor reviews of green hotels posted by reviewers from 150 countries. The findings reveal that environmentally-framed reviews are associated with higher rating scores, and the reviewer's country's environmental performance positively moderates this impact. This indicates that the environmental ranking of the reviewer's country of origin influences environmentally-framed eWOM about green and non-green services.

Hotels’ environmentally-framed eWOM: The moderating role of environmental culture / D'Acunto, David; Filieri, Raffaele; Amato, Stefano. - In: TOURISM MANAGEMENT. - ISSN 0261-5177. - 98:(2023), p. 104776. [10.1016/j.tourman.2023.104776]

Hotels’ environmentally-framed eWOM: The moderating role of environmental culture

Amato, Stefano
Ultimo
2023-01-01

Abstract

Consumers are increasingly concerned about sustainable development. This study investigates the impact of environmentally-framed reviews on review rating scores considering the moderation of the reviewer's country's environmental performance. We use ordered logistic and linear regression analysis on a dataset of 45k TripAdvisor reviews of green hotels posted by reviewers from 150 countries. The findings reveal that environmentally-framed reviews are associated with higher rating scores, and the reviewer's country's environmental performance positively moderates this impact. This indicates that the environmental ranking of the reviewer's country of origin influences environmentally-framed eWOM about green and non-green services.
2023
D'Acunto, David; Filieri, Raffaele; Amato, Stefano
Hotels’ environmentally-framed eWOM: The moderating role of environmental culture / D'Acunto, David; Filieri, Raffaele; Amato, Stefano. - In: TOURISM MANAGEMENT. - ISSN 0261-5177. - 98:(2023), p. 104776. [10.1016/j.tourman.2023.104776]
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11572/378829
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