Background Although vaccination against SARS-CoV-2 is considered the central strategy against the pandemic, uptake lags behind target rates. Method To explore whether this rate could be enhanced by a nudging strategy that exploits the status quo bias, we conducted a randomized controlled trial in northern Italy comparing vaccination acceptance among 2000 adults, ages 50 to 59 years, who were either invited to set an appointment (opt-in group) or assigned an individual appointment (opt-out group). Results Results indicate a difference of 3.2 percentage points, which represents a 32% relative increase in the vaccination rate for the opt-out group compared with the opt-in group. Conclusions A significant portion of those who remain unvaccinated may not hold strong beliefs against vaccination but rather tend to inaction and may therefore be nudged toward vaccination with a reduction of action required.

Nudging COVID-19 Vaccine Uptake by Changing the Default: A Randomized Controlled Trial / Tentori, K.; Pighin, S.; Giovanazzi, G.; Grignolio, A.; Timberlake, B.; Ferro, A.. - In: MEDICAL DECISION MAKING. - ISSN 0272-989X. - 42:6(2022), pp. 837-841. [10.1177/0272989X221101536]

Nudging COVID-19 Vaccine Uptake by Changing the Default: A Randomized Controlled Trial

Tentori K.;Pighin S.;Timberlake B.;
2022-01-01

Abstract

Background Although vaccination against SARS-CoV-2 is considered the central strategy against the pandemic, uptake lags behind target rates. Method To explore whether this rate could be enhanced by a nudging strategy that exploits the status quo bias, we conducted a randomized controlled trial in northern Italy comparing vaccination acceptance among 2000 adults, ages 50 to 59 years, who were either invited to set an appointment (opt-in group) or assigned an individual appointment (opt-out group). Results Results indicate a difference of 3.2 percentage points, which represents a 32% relative increase in the vaccination rate for the opt-out group compared with the opt-in group. Conclusions A significant portion of those who remain unvaccinated may not hold strong beliefs against vaccination but rather tend to inaction and may therefore be nudged toward vaccination with a reduction of action required.
2022
6
Tentori, K.; Pighin, S.; Giovanazzi, G.; Grignolio, A.; Timberlake, B.; Ferro, A.
Nudging COVID-19 Vaccine Uptake by Changing the Default: A Randomized Controlled Trial / Tentori, K.; Pighin, S.; Giovanazzi, G.; Grignolio, A.; Timberlake, B.; Ferro, A.. - In: MEDICAL DECISION MAKING. - ISSN 0272-989X. - 42:6(2022), pp. 837-841. [10.1177/0272989X221101536]
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11572/357401
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