With the increasing competition in the global market, the manufacturing industry has been facing the challenge of increasing customer value. Mass Customization is the result of a more self-aware type of customer who demands more choice and more involvement. Small and medium enterprices, through their flexibility advantages and closeness to customers, potentially can increase their sales volume in economic downtourns. Small and medium enterprises competitiveness is based more on working closely with customer to produce fully customized products. This paper gives an overview of the mass customization concept, as well as explanation of the implementation of some aspects of mass customization strategy by a furniture producer from Macedonia.

Implementation of Mass Customization Tools in Small and Medium Enterprises / Stojanova, T.; Suzic, N.; Orcik, A.. - In: INTERNATIONAL JOURNAL OF INDUSTRIAL ENGINEERING AND MANAGEMENT. - ISSN 2217-2661. - STAMPA. - 3:4(2012), pp. 253-260.

Implementation of Mass Customization Tools in Small and Medium Enterprises

Suzic N.;
2012-01-01

Abstract

With the increasing competition in the global market, the manufacturing industry has been facing the challenge of increasing customer value. Mass Customization is the result of a more self-aware type of customer who demands more choice and more involvement. Small and medium enterprices, through their flexibility advantages and closeness to customers, potentially can increase their sales volume in economic downtourns. Small and medium enterprises competitiveness is based more on working closely with customer to produce fully customized products. This paper gives an overview of the mass customization concept, as well as explanation of the implementation of some aspects of mass customization strategy by a furniture producer from Macedonia.
2012
4
Stojanova, T.; Suzic, N.; Orcik, A.
Implementation of Mass Customization Tools in Small and Medium Enterprises / Stojanova, T.; Suzic, N.; Orcik, A.. - In: INTERNATIONAL JOURNAL OF INDUSTRIAL ENGINEERING AND MANAGEMENT. - ISSN 2217-2661. - STAMPA. - 3:4(2012), pp. 253-260.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11572/357382
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