Psychological theories implicitly assume that the modality in which information is conveyed-spoken or written-leaves judgment and choice unaltered. Modality is rarely considered in textbooks on judgment and decision making, and the selection of modality in research is often based on convenience. We challenge this theoretical assumption. Three experiments (N = 984) show that the modality in which novel technologies are described systematically influences their perceived risk and benefit. Participants either read or heard advantages and disadvantages of novel technologies and then assessed their risk and benefit. In Study 1, spoken descriptions prompted more positive evaluations toward the technologies in terms of overall risks and benefits than written descriptions. Studies 2 and 3 replicated this modality effect and demonstrated that affect partially explains it, as spoken descriptions induced more positive feelings toward the new technologies than written descriptions. Study 3 (preregistered) showed that the influence of modality is unique to novel technologies and does not extend to familiar ones. These findings contribute theoretically to the understanding of the relationship between language and thought, and carry implications for survey research and the use of voice assistant technology.
Language modality influences risk perception: Innovations read well but sound even better / Geipel, Janet; Hadjichristidis, Constantinos; Savadori, Lucia; Keysar, Boaz. - In: RISK ANALYSIS. - ISSN 0272-4332. - 2023, 43:3(2023), pp. 558-570. [10.1111/risa.13917]
Language modality influences risk perception: Innovations read well but sound even better
Hadjichristidis, ConstantinosSecondo
;Savadori, LuciaPenultimo
;
2023-01-01
Abstract
Psychological theories implicitly assume that the modality in which information is conveyed-spoken or written-leaves judgment and choice unaltered. Modality is rarely considered in textbooks on judgment and decision making, and the selection of modality in research is often based on convenience. We challenge this theoretical assumption. Three experiments (N = 984) show that the modality in which novel technologies are described systematically influences their perceived risk and benefit. Participants either read or heard advantages and disadvantages of novel technologies and then assessed their risk and benefit. In Study 1, spoken descriptions prompted more positive evaluations toward the technologies in terms of overall risks and benefits than written descriptions. Studies 2 and 3 replicated this modality effect and demonstrated that affect partially explains it, as spoken descriptions induced more positive feelings toward the new technologies than written descriptions. Study 3 (preregistered) showed that the influence of modality is unique to novel technologies and does not extend to familiar ones. These findings contribute theoretically to the understanding of the relationship between language and thought, and carry implications for survey research and the use of voice assistant technology.File | Dimensione | Formato | |
---|---|---|---|
Risk Analysis - 2022 - Geipel - Language modality influences risk perception Innovations read well but sound even better.pdf
accesso aperto
Tipologia:
Versione editoriale (Publisher’s layout)
Licenza:
Creative commons
Dimensione
602.97 kB
Formato
Adobe PDF
|
602.97 kB | Adobe PDF | Visualizza/Apri |
Modality and Risk Perception.pdf
Open Access dal 23/03/2024
Tipologia:
Post-print referato (Refereed author’s manuscript)
Licenza:
Tutti i diritti riservati (All rights reserved)
Dimensione
1.07 MB
Formato
Adobe PDF
|
1.07 MB | Adobe PDF | Visualizza/Apri |
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione