During the last century, European mountain landscapes have been subject to change due to depopulation and abandonment of the traditional human activities. The relationship between people and nature giving rise to the diffusion of aesthetic attitudes towards natural and cultural landscapes. The article analyses the people’s preferences for different Alpine forest landscapes in order to define a territorial marketing strategy able to consider the preferences of potential visitors. People’s preferences were collected through an internet-based online survey. A sample of 500 respondents assessed the features of landscape from an aesthetic point of view and evaluated five Alpine forest landscapes images through a pairwise comparison. The results show that people prefer more natural landscapes – without human infrastructures – characterized by forests and water bodies.

People’s preferences for Alpine forest landscapes: Results of an internet-based survey / Pastorella, F.; Giacovelli, G.; De Meo, I.; Paletto, A.. - In: JOURNAL OF FOREST RESEARCH. - ISSN 1341-6979. - 22:1(2017), pp. 36-43. [10.1080/13416979.2017.1279708]

People’s preferences for Alpine forest landscapes: Results of an internet-based survey

Giacovelli G.;
2017-01-01

Abstract

During the last century, European mountain landscapes have been subject to change due to depopulation and abandonment of the traditional human activities. The relationship between people and nature giving rise to the diffusion of aesthetic attitudes towards natural and cultural landscapes. The article analyses the people’s preferences for different Alpine forest landscapes in order to define a territorial marketing strategy able to consider the preferences of potential visitors. People’s preferences were collected through an internet-based online survey. A sample of 500 respondents assessed the features of landscape from an aesthetic point of view and evaluated five Alpine forest landscapes images through a pairwise comparison. The results show that people prefer more natural landscapes – without human infrastructures – characterized by forests and water bodies.
2017
1
Pastorella, F.; Giacovelli, G.; De Meo, I.; Paletto, A.
People’s preferences for Alpine forest landscapes: Results of an internet-based survey / Pastorella, F.; Giacovelli, G.; De Meo, I.; Paletto, A.. - In: JOURNAL OF FOREST RESEARCH. - ISSN 1341-6979. - 22:1(2017), pp. 36-43. [10.1080/13416979.2017.1279708]
File in questo prodotto:
Non ci sono file associati a questo prodotto.

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11572/331764
 Attenzione

Attenzione! I dati visualizzati non sono stati sottoposti a validazione da parte dell'ateneo

Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus 18
  • ???jsp.display-item.citation.isi??? 14
social impact