This is a preliminary study that investigates the effect of the expansion of a bundled holiday package on tourists’ extra expenditure. From a theoretical perspective, tourists acquiring packaged holidays tend to incur extra expenditure while on vacation and, in turn, to set a mental budget to avoid overspending. Findings from a quasi-experiment show that tourists are setting the same mental budget for extra expenditure regardless of what is included in the bundle on offer. Resort managers should carefully design mixed-product bundled holiday packages, leaving aside some attractive but non-essential options.
The effect of price bundling on tourists’ extra expenditure: a mental budget approach / Cozzio, C.; Tokarchuk, O.; Maurer, O.. - In: CURRENT ISSUES IN TOURISM. - ISSN 1368-3500. - 24:20(2021), pp. 2838-2842. [10.1080/13683500.2020.1849045]
The effect of price bundling on tourists’ extra expenditure: a mental budget approach
Tokarchuk O.;
2021-01-01
Abstract
This is a preliminary study that investigates the effect of the expansion of a bundled holiday package on tourists’ extra expenditure. From a theoretical perspective, tourists acquiring packaged holidays tend to incur extra expenditure while on vacation and, in turn, to set a mental budget to avoid overspending. Findings from a quasi-experiment show that tourists are setting the same mental budget for extra expenditure regardless of what is included in the bundle on offer. Resort managers should carefully design mixed-product bundled holiday packages, leaving aside some attractive but non-essential options.File | Dimensione | Formato | |
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