Regulating the on-line communication and distribution of wine

The on-line communication and distribution of wine represents not only a sector of growing importance, but also a domain in which to test new solutions to improve the protection of the interests of the different stakeholders involved in the production, marketing and consumption of wine products. The book edited by Oreste Calliano offers the opportunity to develop a few notes on the role that public and private regulation can play in addressing some of the more vexing issues affecting the marketing of wine on the web, including the protection of consumers from false or misleading information and the defense of geographical indications