Werbekommunikation: Drei sprachliche Strategien, um das Werbeprodukt zu verbergen.

The language of advertising uses many techniques for persuasion: focusing on emotions and positive words while hiding negative or important information. Based on the idea that one of the most used strategies of advertising is the absence of the product to sell, the article will focus on the advertising ability to persuade large masses of people without showing the prod-uct itself.