Value co-creation – an established topic in management studies – is still in its infancy in tourism and hospitality research. This paper investigates value co-creation in destination management by focusing on how DMOs create their destinations’ strategic approaches by levering on stakeholder engagement, both online and offline. Building upon a significant body of literature on value-co creation and stakeholder engagement in destination management, we provide a framework identifying four strategic DMO approaches in destination value co-creation. The evidence collected in four selected Italian regional DMOs shows that a combination of interactive digital platforms and offline stakeholder engagement defines a range of strategic approaches. The study provides new knowledge of destination value co-creation and suggests preliminary managerial implications, based on the lessons learned from the empirical analysis.
Co-creating value in destination management levering on stakeholder engagement / Trunfio, Mariapina; Della Lucia, Maria. - In: EREVIEW OF TOURISM RESEARCH. - ISSN 1941-5842. - ELETTRONICO. - 16:2-3(2019), pp. 195-204.
Co-creating value in destination management levering on stakeholder engagement.
Della Lucia Maria
2019-01-01
Abstract
Value co-creation – an established topic in management studies – is still in its infancy in tourism and hospitality research. This paper investigates value co-creation in destination management by focusing on how DMOs create their destinations’ strategic approaches by levering on stakeholder engagement, both online and offline. Building upon a significant body of literature on value-co creation and stakeholder engagement in destination management, we provide a framework identifying four strategic DMO approaches in destination value co-creation. The evidence collected in four selected Italian regional DMOs shows that a combination of interactive digital platforms and offline stakeholder engagement defines a range of strategic approaches. The study provides new knowledge of destination value co-creation and suggests preliminary managerial implications, based on the lessons learned from the empirical analysis.File | Dimensione | Formato | |
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