The adoption of certain innovative products, such as recycled water, artificial meat and insect-based food, could help promote sustainability. However, the disgust these products elicit acts as a barrier to their consumption. Here, we show that describing such products in a foreign language attenuates the disgust these products trigger and heightens their intended as well as actual consumption.
Barriers to sustainable consumption attenuated by foreign language use / Geipel, Janet; Hadjichristidis, Constantinos; Klesse, Anne-Kathrin. - In: NATURE SUSTAINABILITY. - ISSN 2398-9629. - 2018:1(2018), pp. 31-33. [10.1038/s41893-017-0005-9]
Barriers to sustainable consumption attenuated by foreign language use
Geipel, Janet;Hadjichristidis, Constantinos;
2018-01-01
Abstract
The adoption of certain innovative products, such as recycled water, artificial meat and insect-based food, could help promote sustainability. However, the disgust these products elicit acts as a barrier to their consumption. Here, we show that describing such products in a foreign language attenuates the disgust these products trigger and heightens their intended as well as actual consumption.| File | Dimensione | Formato | |
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