Many destinations rely on their flagship museums as tourist attractions, and Italy, which boasts gems like the Uffizi or the Vatican Museums, can count on some of the world’s most outstanding art collections. The Web, however, does not appear to be fully exploited under this respect. This paper investigates the web presence of some of the most visited art museums in Italy. To this end, a framework to map the online spaces – official and semi-official websites of both the Web 1.0 and the Web 2.0 types – is applied. Quality of the museums’ B2C websites is also assessed. The study includes an evaluation of the web reputation of the museums and of their websites’ mobile-friendliness. The method and the main results of a large analysis are reported according to this multi-steps approach, highlighting some of the most critical issues.

Italian flagship museums: web presence and mobile- friendliness / Mich, Luisa; Peretta, Roberto. - In: EREVIEW OF TOURISM RESEARCH. - ISSN 1941-5842. - ELETTRONICO. - 7:(2016), pp. 1-5.

Italian flagship museums: web presence and mobile- friendliness

Mich, Luisa;
2016-01-01

Abstract

Many destinations rely on their flagship museums as tourist attractions, and Italy, which boasts gems like the Uffizi or the Vatican Museums, can count on some of the world’s most outstanding art collections. The Web, however, does not appear to be fully exploited under this respect. This paper investigates the web presence of some of the most visited art museums in Italy. To this end, a framework to map the online spaces – official and semi-official websites of both the Web 1.0 and the Web 2.0 types – is applied. Quality of the museums’ B2C websites is also assessed. The study includes an evaluation of the web reputation of the museums and of their websites’ mobile-friendliness. The method and the main results of a large analysis are reported according to this multi-steps approach, highlighting some of the most critical issues.
2016
Mich, Luisa; Peretta, Roberto
Italian flagship museums: web presence and mobile- friendliness / Mich, Luisa; Peretta, Roberto. - In: EREVIEW OF TOURISM RESEARCH. - ISSN 1941-5842. - ELETTRONICO. - 7:(2016), pp. 1-5.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11572/170658
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