CINECA IRIS Institutional Research Information System
IRIS è l'Anagrafe della ricerca dell'Università degli Studi di Trento, e ha lo scopo di raccogliere, documentare, conservare e diffondere, anche ad accesso aperto, la produzione scientifica degli autori afferenti all'Università degli Studi di Trento.
EnglishIn Italy, the reintroduction of the brown bear (Ursus arctos) has created conflicts with people because bears may damage livestock, crops, or honey farms. These damages—and their financial costs—are sometimes used as an argument by those who oppose the presence of this carnivore. Despite such damages, bears can provide economic benefits, such as attracting eco-tourists for bear-watching. The Advertising Value Equivalent was used to assess the value of the bears’ appearances in newscasts and documentaries from 2011 to 2015. The marketing value of the bear as a promoter largely exceeds the amount of reimbursements for damages. This method can be used to highlight the economic benefit that the bear can produce for a destination and contribute to complex discussions with managers and stakeholders.
Advertising value of the brown bear in the Italian Alps / Tattoni, Clara; Grilli, Gianluca; Ciolli, Marco. - In: URSUS. - ISSN 1537-6176. - STAMPA. - 2016, 27:2(2017), pp. 110-121. [10.2192/URSU-D-16-00011.1]
| Titolo: | Advertising value of the brown bear in the Italian Alps | |
| Autori: | Tattoni, Clara; Grilli, Gianluca; Ciolli, Marco | |
| Autori Unitn: | ||
| Titolo del periodico: | URSUS | |
| Anno di pubblicazione: | 2017 | |
| Numero e parte del fascicolo: | 2 | |
| Codice identificativo Scopus: | 2-s2.0-85012985988 | |
| Codice identificativo WOS: | WOS:000398874500006 | |
| Digital Object Identifier (DOI): | http://dx.doi.org/10.2192/URSU-D-16-00011.1 | |
| Handle: | http://hdl.handle.net/11572/169452 | |
| Citazione: | Advertising value of the brown bear in the Italian Alps / Tattoni, Clara; Grilli, Gianluca; Ciolli, Marco. - In: URSUS. - ISSN 1537-6176. - STAMPA. - 2016, 27:2(2017), pp. 110-121. [10.2192/URSU-D-16-00011.1] | |
| Appare nelle tipologie: | 03.1 Articolo su rivista (Journal article) |
File in questo prodotto:
| File | Descrizione | Tipologia | Licenza | |
|---|---|---|---|---|
| ursu-d-16-00011%2E1.pdf | Versione editoriale | Versione editoriale (Publisher’s layout) | Tutti i diritti riservati (All rights reserved) | Administrator |
http://hdl.handle.net/11572/169452
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