MODELS AND MARKETS FOR PASSENGER TRANSPORT OF MEDIUM AND LONG DISTANCE (Official methodology of marketing management of transport)

Central element of this article is understanding of the factors which guide transport companies in the choices concerning the preparation of its products in space and time. The motivation behind it is the belief that the modeling of passenger transport today does not reflect the actual behavior of companies in a satisfactory way, as companies require the transportation planning in accordance with specific quality standards that are reflected in the transport time, in security, reliability of the times on a network environment. This is in harsh contrast with the modeling efforts that define the enterprise decision as a choice of transport mode able to transfer passengers from an origin to a destination, in a rigid market scenario.