Social networking websites play an increasingly important role in hotel promotion and marketing. However, designing effective social networks profiles still presents quite a challenge. To support the development of quality hotels’ profiles, we introduce a systematic approach based on an evaluation model that includes a number of heuristic factors and user ratings. The model was developed for Facebook, the most successful social networking website. The evaluation scheme was developed via (1) an online brainstorming with influential bloggers and experienced web designers and (2) the classification and integration of the evaluation characteristics and criteria. To test the applicability of the model, we performed an exploratory study on selected Facebook pages of small hotels in Italy and submitted them to a user evaluation. The results validated our model and highlighted that hotels can implement the model to optimize their pages in a number of ways to better exploit their Facebook presence.

Evaluating Facebook pages for small hotels: a systematic approach / Mich, Luisa; Baggio, Rodolfo. - In: INFORMATION TECHNOLOGY & TOURISM. - ISSN 1098-3058. - STAMPA. - 15:3(2015), pp. 209-231. [10.1007/s40558-015-0031-2]

Evaluating Facebook pages for small hotels: a systematic approach

Mich, Luisa;
2015-01-01

Abstract

Social networking websites play an increasingly important role in hotel promotion and marketing. However, designing effective social networks profiles still presents quite a challenge. To support the development of quality hotels’ profiles, we introduce a systematic approach based on an evaluation model that includes a number of heuristic factors and user ratings. The model was developed for Facebook, the most successful social networking website. The evaluation scheme was developed via (1) an online brainstorming with influential bloggers and experienced web designers and (2) the classification and integration of the evaluation characteristics and criteria. To test the applicability of the model, we performed an exploratory study on selected Facebook pages of small hotels in Italy and submitted them to a user evaluation. The results validated our model and highlighted that hotels can implement the model to optimize their pages in a number of ways to better exploit their Facebook presence.
2015
3
Mich, Luisa; Baggio, Rodolfo
Evaluating Facebook pages for small hotels: a systematic approach / Mich, Luisa; Baggio, Rodolfo. - In: INFORMATION TECHNOLOGY & TOURISM. - ISSN 1098-3058. - STAMPA. - 15:3(2015), pp. 209-231. [10.1007/s40558-015-0031-2]
File in questo prodotto:
File Dimensione Formato  
2015 Evaluating Facebook Pages JITT preprint.pdf

Solo gestori archivio

Descrizione: Evaluating Facebook Pages
Tipologia: Post-print referato (Refereed author’s manuscript)
Licenza: Tutti i diritti riservati (All rights reserved)
Dimensione 10.9 MB
Formato Adobe PDF
10.9 MB Adobe PDF   Visualizza/Apri

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11572/123168
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus 9
  • ???jsp.display-item.citation.isi??? 7
social impact