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EnglishSocial networking websites play an increasingly important role in hotel promotion and marketing. However, designing effective social networks profiles still presents quite a challenge. To support the development of quality hotels’ profiles, we introduce a systematic approach based on an evaluation model that includes a number of heuristic factors and user ratings. The model was developed for Facebook, the most successful social networking website. The evaluation scheme was developed via (1) an online brainstorming with influential bloggers and experienced web designers and (2) the classification and integration of the evaluation characteristics and criteria. To test the applicability of the model, we performed an exploratory study on selected Facebook pages of small hotels in Italy and submitted them to a user evaluation. The results validated our model and highlighted that hotels can implement the model to optimize their pages in a number of ways to better exploit their Facebook presence.
Evaluating Facebook pages for small hotels: a systematic approach / Mich, Luisa; Baggio, Rodolfo. - In: INFORMATION TECHNOLOGY & TOURISM. - ISSN 1098-3058. - STAMPA. - 15:3(2015), pp. 209-231.
| Titolo: | Evaluating Facebook pages for small hotels: a systematic approach |
| Autori: | Mich, Luisa; Baggio, Rodolfo |
| Autori Unitn: | |
| Titolo del periodico: | INFORMATION TECHNOLOGY & TOURISM |
| Anno di pubblicazione: | 2015 |
| Numero e parte del fascicolo: | 3 |
| Codice identificativo Scopus: | 2-s2.0-84942844519 |
| Codice identificativo ISI: | WOS:000428929700002 |
| Digital Object Identifier (DOI): | http://dx.doi.org/10.1007/s40558-015-0031-2 |
| Handle: | http://hdl.handle.net/11572/123168 |
| Citazione: | Evaluating Facebook pages for small hotels: a systematic approach / Mich, Luisa; Baggio, Rodolfo. - In: INFORMATION TECHNOLOGY & TOURISM. - ISSN 1098-3058. - STAMPA. - 15:3(2015), pp. 209-231. |
| Appare nelle tipologie: | 03.1 Articolo su rivista (Journal article) |
File in questo prodotto:
| File | Descrizione | Tipologia | Licenza | |
|---|---|---|---|---|
| 2015 Evaluating Facebook Pages JITT preprint.pdf | Evaluating Facebook Pages | Post-print referato (Refereed author’s manuscript) | Tutti i diritti riservati (All rights reserved) | Administrator |
http://hdl.handle.net/11572/123168
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