In the past decade, there has been an increasing interest in the effects of rewards on visual perception. Exogenous rewards have been shown to increase visual sensitivity and to affect attentional selection. Human beings, however, also feel rewarded by the correct execution of a task. It has been proposed that this form of endogenous reward triggers reinforcement signals in the brain, making the sensory system more sensitive to stimuli that have been extensively and repeatedly paired with the rewarding experiences and modulating long-term cortical plasticity. Here, we report the striking observation that a well-known visual illusion, the tilt aftereffect, which is due to a form of short-term cortical plasticity, is immediately enhanced by a concurrent and independent target-recognition process. Our results show that endogenous rewards can alter visual experience with virtually no delay.