Effective sentiment analysis and accurate detection of opinions expressed online is a difficult task. Traditional technology and web monitoring tools are able to find specific words (keywords), but unable to discover a customer’s opinion. Applied in the tourism sector, semantic technology provides tourism practitioners with more qualified analytics. Semantic tools and systems take advantage of semantic processing to understand the meaning of words and the conceptual meaning of texts.
|Titolo:||Semantic technology: The tourists’ voice comes alive.Turning Information into intelligence by leveraging the power of semantic technology|
|Autori:||Mich, Luisa; F., Nardelli|
|Anno di pubblicazione:||2012|
|Appare nelle tipologie:||07.2 Altre pubblicazioni (Other types of publications)|