The paper investigates the effect of users' religious identity on their judgments of website quality. Websites related to Islamic and Christian identities were evaluated by Christian and Muslim respondents. Aesthetics, usability, service quality, pleasurable interaction, content, website identity and overall judgment were assessed, showing that respondents were more positive to the website which related to their own belief but the effect was stronger with the Muslim sample. Interviews were conducted to support the above results with a non-religious well known branded website added. Respondents provided consistent evaluations preferring the website matching their beliefs but brand identity showed to be more important than the religious identity.



Titolo: The effect of religious identity on user judgment of website quality
Autori: O., Al shamaileh; A., Sutcliffe; De Angeli, Antonella
Autori Unitn: 
De Angeli, Antonella
mostra contributor esterni 
Autore/i del libro: AA. VV.
Titolo del volume contenente il saggio: Proceedings of the 13th IFIP TC 13 international conference on Human-computer interaction - Volume Part IV
Luogo di edizione: Berlin
Casa editrice: Springer
Anno di pubblicazione: 2011
Codice identificativo Scopus: 2-s2.0-80052821937
Codice identificativo ISI: WOS:000392249500097
ISBN: 9783642237676
9783642237683
Handle: http://hdl.handle.net/11572/89844
Appare nelle tipologie:04.1 Saggio in atti di convegno (Paper in proceedings)

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