Evaluation of the communicative efficacy of a website is important in the context of an organization communication strategy. To address this issue, we propose a systematic method and a tool that supports it. The tool is based on a general-purpose semantic annotation framework. The application and feasibility of the method are introduced through a case study where it was used to compare the communicative efficacy of a set of tourist destination websites.
Titolo: | A Method for Assessing Website Communicative Efficacy Using a Semantic Annotation Tool | |
Autori: | Kiyavitskaya, Nadzeya; Zeni, Nicola; C., Coulleri; Mich, Luisa | |
Autori Unitn: | ||
Titolo del volume contenente il saggio: | Current Trends in Web Engineering - 10th International Conference on Web Engineering, ICWE 2010 Workshops | |
Luogo di edizione: | Berlin, Heidelberg | |
Casa editrice: | Springer | |
Anno di pubblicazione: | 2010 | |
Codice identificativo Scopus: | 2-s2.0-78649887650 | |
Codice identificativo WOS: | WOS:000290453500049 | |
ISBN: | 9783642169847 9783642169854 | |
Handle: | http://hdl.handle.net/11572/84157 | |
Appare nelle tipologie: | 04.1 Saggio in atti di convegno (Paper in proceedings) |
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