Evaluation of the communicative efficacy of a website is important in the context of an organization communication strategy. To address this issue, we propose a systematic method and a tool that supports it. The tool is based on a general-purpose semantic annotation framework. The application and feasibility of the method are introduced through a case study where it was used to compare the communicative efficacy of a set of tourist destination websites.

A Method for Assessing Website Communicative Efficacy Using a Semantic Annotation Tool

Kiyavitskaya, Nadzeya;Zeni, Nicola;Mich, Luisa
2010

Abstract

Evaluation of the communicative efficacy of a website is important in the context of an organization communication strategy. To address this issue, we propose a systematic method and a tool that supports it. The tool is based on a general-purpose semantic annotation framework. The application and feasibility of the method are introduced through a case study where it was used to compare the communicative efficacy of a set of tourist destination websites.
Current Trends in Web Engineering: 10th International Conference on Web Engineering ICWE 2010 Workshops Revised Selected Papers
Berlin; Heidelberg
Springer
9783642169847
9783642169854
Kiyavitskaya, Nadzeya; Zeni, Nicola; Coulleri, Cristina; Mich, Luisa
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11572/84157
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