TBIM: A Language for Modeling and Reasoning About Business Plans

Conceptual models of different aspects of an organization—business objectives, processes, rules, policies and objects—have been used for organizational design, analysis, planning, and knowledge management. Such models have also served as starting points for designing information systems and conducting business intelligence activities. This paper proposes the Tactical Business Intelligence Model (TBIM), a language for modeling strategic business plans. TBIM lies in between the strategic and tactical level, for strategic plans are abstract business tactics. TBIM extends the BIM strategic modeling language with primitives for business model design. In addition to presenting the syntax of TBIM, we illustrate its usage through a medium-sized case study. We also propose a method for evaluating alternative plans through a mapping to business process models and the usage of simulation techniques.