Organization of cultural events in a tourist destination often demands large investments. For this reason, authorities, tourism managers and operators need data to support their decisions, define their strategies and, in general terms, they are interested in measuring the economic impact of such events on tourism. In this paper, we propose a lightweight framework that can be applied to gather data on the places tourists visit during an event. The framework is based on an action tracking system that exploits RFID technologies on an existing city card circuit. The main choices necessary to design a system that allows to satisfy technical, organizational and budget constraints are described referring to its application to two important recent festivals — Trento FilmFestival and the Festival of Economics — characterized by very different content, history, and targets.

RFID-Based Action Tracking for Measuring the Impact of Cultural Events on Tourism

Zeni, Nicola;Kiyavitskaya, Nadzeya;Mich, Luisa
2009

Abstract

Organization of cultural events in a tourist destination often demands large investments. For this reason, authorities, tourism managers and operators need data to support their decisions, define their strategies and, in general terms, they are interested in measuring the economic impact of such events on tourism. In this paper, we propose a lightweight framework that can be applied to gather data on the places tourists visit during an event. The framework is based on an action tracking system that exploits RFID technologies on an existing city card circuit. The main choices necessary to design a system that allows to satisfy technical, organizational and budget constraints are described referring to its application to two important recent festivals — Trento FilmFestival and the Festival of Economics — characterized by very different content, history, and targets.
Information and Communication Technologies in Tourism 2009
Vienna
Springer Vienna
9783211939703
9783211939710
Zeni, Nicola; Kiyavitskaya, Nadzeya; S., Barbera; B., Oztaysi; Mich, Luisa
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11572/59966
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