The factors that influence cableway demand, business profitability and competitiveness are explored. Core determinants are identified and validated through SEM, where continuous indicators are used as observed or latent variables. In Aosta Valley (Italy), the cableway sector is financially supported by the public agent. In line with the Lindhal equilibrium, it sets a price lower than the free market equilibrium price. A loyal and price elastic segment of demand is identified. Online consumers’ satisfaction has a negative impact on competiveness, implying the need for adequate yield management. Climate changes represent a threat given the reduction in tourism attractiveness of a destination.
FINANCIAL CONSTRAINTS AND PUBLIC INTERVENTION: CABLEWAY SYSTEM / Ferrarese, M.; Loner, E.; Pulina, M.. - 9th:(2019), pp. 182-194. ( 9th ADVANCES IN HOSPITALITY AND TOURISM MARKETING AND MANAGEMENT CONFERENCE PROCEEDINGS Portsmouth 09/07/2019).
FINANCIAL CONSTRAINTS AND PUBLIC INTERVENTION: CABLEWAY SYSTEM
Ferrarese M.
;Loner E.
;
2019-01-01
Abstract
The factors that influence cableway demand, business profitability and competitiveness are explored. Core determinants are identified and validated through SEM, where continuous indicators are used as observed or latent variables. In Aosta Valley (Italy), the cableway sector is financially supported by the public agent. In line with the Lindhal equilibrium, it sets a price lower than the free market equilibrium price. A loyal and price elastic segment of demand is identified. Online consumers’ satisfaction has a negative impact on competiveness, implying the need for adequate yield management. Climate changes represent a threat given the reduction in tourism attractiveness of a destination.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione
