Interest for mass customization (MC) is constantly growing in industry and academia. However, a number of failures in adopting MC has been reported. It seems that the academic knowledge accumulated on MC is transferred to practice to a limited extent. Actually, this transfer of knowledge is made more difficult by the fact that research on MC implementation is scattered throughout the literature. This paper reviews MC literature with the purpose of providing a comprehensive and structured overview of prior research on MC implementation methodology. The analysis is still ongoing and further findings are expected.
Mass Customization Implementation Methodologies – A Literature Review / Suzic, Nikola; Forza, Cipriano; Anisic, Zoran; Trentin, Alessio. - ELETTRONICO. - (2015). (Intervento presentato al convegno 22nd EurOMA Conference - Operations Management for Sustainable Competitiveness tenutosi a Neuchâtel, Swizerland nel 26.06. 2015. - 01.07.2015.).
Mass Customization Implementation Methodologies – A Literature Review
SUZIC, NIKOLA;
2015-01-01
Abstract
Interest for mass customization (MC) is constantly growing in industry and academia. However, a number of failures in adopting MC has been reported. It seems that the academic knowledge accumulated on MC is transferred to practice to a limited extent. Actually, this transfer of knowledge is made more difficult by the fact that research on MC implementation is scattered throughout the literature. This paper reviews MC literature with the purpose of providing a comprehensive and structured overview of prior research on MC implementation methodology. The analysis is still ongoing and further findings are expected.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione
