Mass Customization Techniques - State of the Art

Mass Customization (MC) had its beginnings in 80's and 90's. Today, Mass Customization has became a mainstream paradigm in modern production as witnessed by a plethora of on-line configurable products. Much of its current success MC owns to variety of its techniques which are used to obtain needed results in production, product development and sales. Yet, there is still a question of what are the techniques that can be called MC techniques. In other words what are main techniques that enable implementation of MC into ones company. The paper gives an overview of the main MC techniques as well as the effects that are to be expected from their implementation. Furthermore, some relationships between different MC techniques are discussed as an important factor of implementation of these techniques.