‘How about a Hug?’: Aesthetic of Organizational Experience and Phenomenologies

In this essay, the continuous references between the visual language of art photography and that of the written wor(l)d underline the relevance of ‘playing with philosophy’ on the basis of the organizational knowledge acquired through study. Through the photograph Homage to Giorgio de Chirico the chapter depicts the resonances between Italian metaphysical art, the aesthetic approach to the study of organizational experience, and phenomenological and aesthetic philosophy. At the core are the themes of the liberation from anthropomorphism, the aesthetic quality of organizational materiality, and the return to study of philosophical theories and great masters. The chapter illustrates and discusses how playing with the plurality of languages, both from a semantic and from a poetic point of view, has great relevance for aesthetic research on organizational experience, because the aesthetic quality of the discourse on organizing is enriched by the evocative process of knowledge.