The purpose of this study was to analyze the relationship between the sunk cost effect and ambiguity in investment situations. Starting from the sensemaking approach and the decision dilemma theory, our hypothesis is that a sunk cost affected decision can be “constructively rational in ambiguous environments in the sense that decision makers have the opportunity

Irrational Perseverant or Unrecoverable Optimist? A Normative Reading of Sunk Cost Affected Behaviors / Ponte, Diego; Bonifacio, Matteo. - ELETTRONICO. - (2004).

Irrational Perseverant or Unrecoverable Optimist? A Normative Reading of Sunk Cost Affected Behaviors

Ponte, Diego;Bonifacio, Matteo
2004-01-01

Abstract

The purpose of this study was to analyze the relationship between the sunk cost effect and ambiguity in investment situations. Starting from the sensemaking approach and the decision dilemma theory, our hypothesis is that a sunk cost affected decision can be “constructively rational in ambiguous environments in the sense that decision makers have the opportunity
2004
Trento, Italia
Università degli Studi di Trento. Computer and management sciences
Irrational Perseverant or Unrecoverable Optimist? A Normative Reading of Sunk Cost Affected Behaviors / Ponte, Diego; Bonifacio, Matteo. - ELETTRONICO. - (2004).
Ponte, Diego; Bonifacio, Matteo
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11572/359166
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