TBIM: A Language for Modeling and Reasoning about Business Plans

Conceptual models of different aspects of an organization--business objectives, processes, rules, policies and objects--have been used for organizational design, analysis, planning, and knowledge management. Such models have also served as starting points for designing information systems and conducting business intelligence activities. This paper proposes the Tactical Business Intelligence Model (TBIM), a language for modeling and reasoning about strategic business plans. TBIM lies in between the strategic and tactical level, for strategic plans are abstract tactics. The language extends a strategic modeling language with primitives for business model design. The paper presents graphical syntax and semantics for TBIM, and illustrates the power of our proposal on a medium-sized case study. In addition, the paper proposes a method for evaluating alternative strategic plans by mapping them to business process models and analyzing the outcome via simulation techniques