Implicit Culture as a Tool for Social Navigation

Very often people tend to behave as other people behaved previously. This happens in many different situations, for instance when one has to choose the path in a forest or when she/he has to select a link in the web. Social Navigation aims at providing assistance in such situations supporting the decision making process. Implicit Culture is a recent approach in which people are encouraged (induced) to behave according to usual behavior of the community. This paper shows similarities between Social Navigation and Implicit Culture and it presents a case study about user preferences learning.