A Review of Mass Customization Implementation Guidelines to Support Researchers

Mass customization (MC) is a concept that is gaining constant attention in both industry and academia. Recently MC implementation guidelines have been identified as an emerging sub-stream of MC research. A review of this sub-stream has been performed taking the perspective of the practitioners. In the present paper we focus on the researchers’ need to frame and develop the future MC implementation guidelines. By providing data generated from the systematic literature review on MC implementation guidelines we inform the researchers on how much and in which way a certain aspect of MC implementation guidelines has been considered in the available guidelines. In result, with systematic and detailed description of the previous works, the present paper supports researchers to clearly communicate (to other researchers) similarities and differences of their research and to frame and write their works.