In this paper, a technique for the generation of advertising headlines based on affect is described. The system takes as input the target concept to evoke and possibly a sentiment to communicate. A fundamental dimension of advertising relies on the affective connotation of words. We have used it as an important component of our algorithms for the creative variation of familiar expressions such as proverbs and famous movie titles. Recognition of affective connotation is based on a semantic similarity acquired in an unsupervised way from large corpora and it allows the system selecting words that are slanted towards a desired emotion, or producing strong ironic effects.

Textual Affect Sensing for Computational Advertising / Valitutti, Alessandro; Strapparava, Carlo; Stock, Oliviero. - (2008), pp. 117-122. (Intervento presentato al convegno AAAI Spring Symposium on Creative Intelligent Systems tenutosi a Stanford, California, USA nel 26/03/2008 - 28/03/2008).

Textual Affect Sensing for Computational Advertising

Alessandro Valitutti;Carlo Strapparava;Oliviero Stock
2008-01-01

Abstract

In this paper, a technique for the generation of advertising headlines based on affect is described. The system takes as input the target concept to evoke and possibly a sentiment to communicate. A fundamental dimension of advertising relies on the affective connotation of words. We have used it as an important component of our algorithms for the creative variation of familiar expressions such as proverbs and famous movie titles. Recognition of affective connotation is based on a semantic similarity acquired in an unsupervised way from large corpora and it allows the system selecting words that are slanted towards a desired emotion, or producing strong ironic effects.
2008
AAAI Spring Symposium on Creative Intelligent Systems
USA
AAAI Press
Valitutti, Alessandro; Strapparava, Carlo; Stock, Oliviero
Textual Affect Sensing for Computational Advertising / Valitutti, Alessandro; Strapparava, Carlo; Stock, Oliviero. - (2008), pp. 117-122. (Intervento presentato al convegno AAAI Spring Symposium on Creative Intelligent Systems tenutosi a Stanford, California, USA nel 26/03/2008 - 28/03/2008).
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11572/343417
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