SUBVERTISER: Mocking ads through mobile phones

As advertisements on posters in the street get more and more aggressive, our basic cognitive defense -aimed at not perceiving those messages- is not enough. One advanced defensive technique is based on transforming the perceived message into something different from what was originally meant in the message. The demo is based on an application for smartphones that creatively modifies the linguistic expression in a virtual copy of a poster. The mobile system is inspired by the counter-cultural art practice of "subvertising", and aims at experiencing aesthetic pleasure that relaxes the cognitive tension of the user.

SUBVERTISER: Mocking ads through mobile phones / Gatti, L.; Guerini, M.; Stock, O.; Strapparava, C.. - (2014), pp. 41-44. ((Intervento presentato al convegno Intelligent User Interfaces (IUI 2014) tenutosi a Haifa, Israel nel February 2014.

Titolo: SUBVERTISER: Mocking ads through mobile phones
Autori: Gatti, L.; Guerini, M.; Stock, O.; Strapparava, C.
Autori Unitn: 
Gatti, Lorenzo
Guerini, Marco
Stock, Oliviero
Strapparava, Carlo
Titolo del volume contenente il saggio: Proceedings of the companion publication of the 19th international conference on Intelligent User Interfaces
Luogo di edizione: USA
Casa editrice: Association for computing machinery
Anno di pubblicazione: 2014
Codice identificativo Scopus: 2-s2.0-84898956603
Handle: http://hdl.handle.net/11572/343301
Citazione: SUBVERTISER: Mocking ads through mobile phones / Gatti, L.; Guerini, M.; Stock, O.; Strapparava, C.. - (2014), pp. 41-44. ((Intervento presentato al convegno Intelligent User Interfaces (IUI 2014) tenutosi a Haifa, Israel nel February 2014.
Appare nelle tipologie:04.1 Saggio in atti di convegno (Paper in proceedings)

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