As advertisements on posters in the street get more and more aggressive, our basic cognitive defense -aimed at not perceiving those messages- is not enough. One advanced defensive technique is based on transforming the perceived message into something different from what was originally meant in the message. The demo is based on an application for smartphones that creatively modifies the linguistic expression in a virtual copy of a poster. The mobile system is inspired by the counter-cultural art practice of "subvertising", and aims at experiencing aesthetic pleasure that relaxes the cognitive tension of the user.

SUBVERTISER: Mocking ads through mobile phones / Gatti, L.; Guerini, M.; Stock, O.; Strapparava, C.. - (2014), pp. 41-44. (Intervento presentato al convegno Intelligent User Interfaces (IUI 2014) tenutosi a Haifa, Israel nel February 2014).

SUBVERTISER: Mocking ads through mobile phones

Gatti L.;Guerini M.;Stock O.;Strapparava C.
2014-01-01

Abstract

As advertisements on posters in the street get more and more aggressive, our basic cognitive defense -aimed at not perceiving those messages- is not enough. One advanced defensive technique is based on transforming the perceived message into something different from what was originally meant in the message. The demo is based on an application for smartphones that creatively modifies the linguistic expression in a virtual copy of a poster. The mobile system is inspired by the counter-cultural art practice of "subvertising", and aims at experiencing aesthetic pleasure that relaxes the cognitive tension of the user.
2014
Proceedings of the companion publication of the 19th international conference on Intelligent User Interfaces
USA
Association for computing machinery
Gatti, L.; Guerini, M.; Stock, O.; Strapparava, C.
SUBVERTISER: Mocking ads through mobile phones / Gatti, L.; Guerini, M.; Stock, O.; Strapparava, C.. - (2014), pp. 41-44. (Intervento presentato al convegno Intelligent User Interfaces (IUI 2014) tenutosi a Haifa, Israel nel February 2014).
File in questo prodotto:
Non ci sono file associati a questo prodotto.

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11572/343301
 Attenzione

Attenzione! I dati visualizzati non sono stati sottoposti a validazione da parte dell'ateneo

Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus 3
  • ???jsp.display-item.citation.isi??? ND
social impact