While the effect of various lexical, syntactic, semantic and stylistic features have been addressed in persuasive language from a computational point of view, the persuasive effect of phonetics has received little attention. By modeling a notion of euphony and analyzing four datasets comprising persuasive and nonpersuasive sentences in different domains (political speeches, movie quotes, slogans and tweets), we explore the impact of sounds on different forms of persuasiveness. We conduct a series of analyses and prediction experiments within and across datasets. Our results highlight the positive role of phonetic devices on persuasion.
Echoes of persuasion: The effect of euphony in persuasive communication / Guerini, Marco; Gözde, Özbal; Strapparava, Carlo. - ELETTRONICO. - (2015), pp. 1483-1493. (Intervento presentato al convegno 2015 Conference of the North American Chapter of the Association for Computational Linguistics (NAACL-2015) tenutosi a Denver, Colorado, USA nel May 31 – June 5, 2015) [10.3115/v1/N15-1172].
Echoes of persuasion: The effect of euphony in persuasive communication
Marco Guerini;Gözde Özbal;Carlo Strapparava
2015-01-01
Abstract
While the effect of various lexical, syntactic, semantic and stylistic features have been addressed in persuasive language from a computational point of view, the persuasive effect of phonetics has received little attention. By modeling a notion of euphony and analyzing four datasets comprising persuasive and nonpersuasive sentences in different domains (political speeches, movie quotes, slogans and tweets), we explore the impact of sounds on different forms of persuasiveness. We conduct a series of analyses and prediction experiments within and across datasets. Our results highlight the positive role of phonetic devices on persuasion.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione
