Environmental activism and everyday life

The focus of this chapter is the interplay between everyday life and environmentalism. It begins with highlighting how a growing number of people, individually and collectively, has started to (re)consider the everyday life as an important locus for environmental change. It then discusses how contemporary environmental activism tends to encompass people’s everyday practices, consumption habits, leisure activities. The following section examines, through the lens of social movement theory, why, how and when everyday practices have started to be increasingly utilized as a way to address environmental problems. Subsequently, we exemplify two different pathways of everyday environmentalism attempting to set up alternative structures for new material flows. The chapter concludes by discussing the potentials as well as the limits of everyday environmental activism.