Reading Tourism Texts: a Multimodal Analysis

This volume explores the relationship between tourism texts and contemporary society, and how each is shaped by the other. Hence, the book looks at the ways in which different texts have influenced how tourists and travellers have been viewed over time and how we envision ourselves as tourists or travellers. A variety of genuine texts in English -from the UK, Malta, Canada, New Zealand, India, Jamaica and South Africa- are discussed, including novels, brochures, blogs, websites, radio commercials, videos, postcards and pictures. Acknowledging the integration of verbal, visual, aural meaning-making resources in such instances, Reading Tourism Texts puts forward multimodal analysis as the best framework for exploring the semiotic potential of these texts within tourism and travel discourse.