Humanistic Tourism: A new disciplinary perspective on tourism management

This contribution positions humanistic tourism at the nexus between tourism management and humanistic management, aiming to establish a new disciplinary perspective on tourism that can interpret and manage the weaknesses of traditional approaches to tourism and cope with tourism challenges and new scenarios, including the current global pandemic crisis. An exploration of this nexus is not only consistent, but it is also important and urgent, from both a theoretical and managerial perspective. With this contribution, we propose a novel and original approach that has been neglected so far.