L’information et la désinformation des consommateurs: Rapport italien

This contribution draws on some questions that have arisen by the analysis of the European model of protection of consumers’ economic interests. The aim of the analysis was the necessity to highlight the defects and the shortcomings of this model, particularly with reference to information; this last aspect has always been conceived as the main tool of rebalancing the contractual relation between professionals and consumers, which has always been favouring the former. The analysis is carried out by taking the different information duties that burden the entrepreneur as a point of reference and which were regulated by the numerous EU directives, enacted in the last thirty years. The study analyses the results of the solutions based on commercial praxis, as well as on instruments and technological innovations applied to mass collective bargaining. The last part of the article will focus on the use of data gathered though internet accesses, a increasingly urgent and relevant theme. As a consequence, uninformed consumers might suffer much more serious and important effects than those caused by the imprudent purchase.