How do digital platforms relate to processes of domination and emancipation? To answer this question, in this chapter we will focus on Airbnb, a platform-based company and current leader at the global level in the online hospitality industry, highlighting the relation that it builds with their users, together with the ways in which users give shape to this relation. Adopting an actor-network approach, we will start from the assumption that platforms are not merely intermediaries, but they configure, produce and infrastructure their users. This will help to problematize the domination/emancipation dichotomy through which platforms are often interpreted, showing an apparently contradictory dynamic: platform-organizations produce and depend on the very subjects they dominate.

Digital Platforms: Producing and Infrastructuring Users in the Age of Airbnb / Bruni, Enrico; Esposito, Fabio. - STAMPA. - (2019), pp. 207-232. [10.1007/978-3-030-28258-5_9]

Digital Platforms: Producing and Infrastructuring Users in the Age of Airbnb

Bruni Enrico;Esposito Fabio
2019-01-01

Abstract

How do digital platforms relate to processes of domination and emancipation? To answer this question, in this chapter we will focus on Airbnb, a platform-based company and current leader at the global level in the online hospitality industry, highlighting the relation that it builds with their users, together with the ways in which users give shape to this relation. Adopting an actor-network approach, we will start from the assumption that platforms are not merely intermediaries, but they configure, produce and infrastructure their users. This will help to problematize the domination/emancipation dichotomy through which platforms are often interpreted, showing an apparently contradictory dynamic: platform-organizations produce and depend on the very subjects they dominate.
2019
Digitalization in Industry Between Domination and Emancipation
London, UK
Palgrave Macmillan
978-3-030-28258-5
978-3-030-28257-8
Bruni, Enrico; Esposito, Fabio
Digital Platforms: Producing and Infrastructuring Users in the Age of Airbnb / Bruni, Enrico; Esposito, Fabio. - STAMPA. - (2019), pp. 207-232. [10.1007/978-3-030-28258-5_9]
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