Enhancing heritage value by raising sustainability: beyond traditional Business Models in tourism accommodation service platforms

The research contributes to the debate on sustainable share -value generation in the digital era by investigating how digital platforms in the tourist accommodation service which include environmental and social issues in their mission, can boost their own profitability while strengthening economic, social and environmental sustainability. Levering on a review of the most recent literature on business models (BM) and business model for sustainability (BMfS) in the sharing economy (SE), mixed methods and tools of analysis were used to investigate an exemplary illustrative Italian case study, Ecobnb. Preliminary insights reveal how business models can be designed to contribute to sustainable goals benefiting society at multiple levels.