Accurate wording is essential in persuasive verbal communication. Through it speakers can provide an affective connotation to the text and reveal their disposition or induce a similar disposition on the recipient. All this is apparent in persuasion texts par excellence, such as political speech and advertisement. Automatic sentiment variations of existing linguistic expressions open the way to promising applications, yet it is a challenging problem. In this paper we describe a system which takes up this challenge, together with a framework for evaluating the persuasiveness of the newly produced expressions.

Sentiment variations in text for persuasion technology / Gatti, Lorenzo; Guerini, Marco; Stock, Oliviero; Strapparava, Carlo. - (2014), pp. 106-117. ((Intervento presentato al convegno 9th International conference on persuasive technology, 2014 tenutosi a Padova nel 21st May-2rd May 2014 [10.1007/978-3-319-07127-5_10].

Sentiment variations in text for persuasion technology

Gatti, Lorenzo;Guerini, Marco;Stock, Oliviero;Strapparava, Carlo
2014

Abstract

Accurate wording is essential in persuasive verbal communication. Through it speakers can provide an affective connotation to the text and reveal their disposition or induce a similar disposition on the recipient. All this is apparent in persuasion texts par excellence, such as political speech and advertisement. Automatic sentiment variations of existing linguistic expressions open the way to promising applications, yet it is a challenging problem. In this paper we describe a system which takes up this challenge, together with a framework for evaluating the persuasiveness of the newly produced expressions.
Persuasive technology
Cham
Springer
9783319071268
Gatti, Lorenzo; Guerini, Marco; Stock, Oliviero; Strapparava, Carlo
Sentiment variations in text for persuasion technology / Gatti, Lorenzo; Guerini, Marco; Stock, Oliviero; Strapparava, Carlo. - (2014), pp. 106-117. ((Intervento presentato al convegno 9th International conference on persuasive technology, 2014 tenutosi a Padova nel 21st May-2rd May 2014 [10.1007/978-3-319-07127-5_10].
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11572/169486
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