Research on effectuation has the opportunity to advance from an intermediate development stage along two main directions. First, effectuation exists as an alternative to classical models for testing hypotheses; and second, effectuation has introduced a grounded approach that envisions new theoretical elements and further theories. In this chapter, I discuss the potential effectuation has for both theory testing and theory building. I present the methods from which effectuation theory emerged, namely the think-aloud method, and their protocols and content analysis. I offer hints for the implementation of such methods and provide an illustration from a related research project. I also discuss sample size and elicitation tool construction. I conclude with limitations of the effectuation approach to research.
Effectuation and the Think-Aloud Method for Investigating Entrepreneurial Decision Making / Frigotto, Maria Laura. - STAMPA. - (2016), pp. 183-197.
|Titolo:||Effectuation and the Think-Aloud Method for Investigating Entrepreneurial Decision Making|
|Autori:||Frigotto, Maria Laura|
|Titolo del volume contenente il saggio:||Complexity in Entrepreneurship, Innovation and Technology Research|
|Luogo di edizione:||Berlin|
|Casa editrice:||Springer International Publishing|
|Anno di pubblicazione:||2016|
|Citazione:||Effectuation and the Think-Aloud Method for Investigating Entrepreneurial Decision Making / Frigotto, Maria Laura. - STAMPA. - (2016), pp. 183-197.|
|Appare nelle tipologie:||02.1 Saggio su volume miscellaneo o Capitolo di libro (Essay or Book Chapter)|
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