Research on effectuation has the opportunity to advance from an intermediate development stage along two main directions. First, effectuation exists as an alternative to classical models for testing hypotheses; and second, effectuation has introduced a grounded approach that envisions new theoretical elements and further theories. In this chapter, I discuss the potential effectuation has for both theory testing and theory building. I present the methods from which effectuation theory emerged, namely the think-aloud method, and their protocols and content analysis. I offer hints for the implementation of such methods and provide an illustration from a related research project. I also discuss sample size and elicitation tool construction. I conclude with limitations of the effectuation approach to research.
Effectuation and the Think-Aloud Method for Investigating Entrepreneurial Decision Making / Frigotto, Maria Laura. - STAMPA. - (2016), pp. 183-197. [10.1007/978-3-319-27108-8_9]
Effectuation and the Think-Aloud Method for Investigating Entrepreneurial Decision Making
Frigotto, Maria Laura
2016-01-01
Abstract
Research on effectuation has the opportunity to advance from an intermediate development stage along two main directions. First, effectuation exists as an alternative to classical models for testing hypotheses; and second, effectuation has introduced a grounded approach that envisions new theoretical elements and further theories. In this chapter, I discuss the potential effectuation has for both theory testing and theory building. I present the methods from which effectuation theory emerged, namely the think-aloud method, and their protocols and content analysis. I offer hints for the implementation of such methods and provide an illustration from a related research project. I also discuss sample size and elicitation tool construction. I conclude with limitations of the effectuation approach to research.File | Dimensione | Formato | |
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Frigotto 2016 chapter Complexity+in+Entrepreneurship,+Innovati.pdf
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