The consistent modeling of quality requirements for Web sites and applications at different stages of the life cycle is still a challenge to most Web engineering researchers and practitioners. In the present chapter, we propose an integrated approach to specify quality requirements to Web sites and applications. By extending the ISO 9126-1 quality views characteristics, we discuss how to model internal, external quality, and quality in use views taking into account not only the software features, but also the own characteristics of Web applications. Particularly, we thoroughly analyze the modeling of the content characteristic for evaluating the quality of information–so critical for the whole Web application eras. The resulting model represents a first step towards a multi-dimensional integrated approach to evaluate Web sites at different lifecycle stages.