„Go Local a Budapest” – Creatività e innovazione nei servizi di guida turistica.

In parallel with the globalisation of mass tourism, a new, opposite trend has appeared in nowaday’s international tourist market: specialisation as opposed to homogenisation. The increasing ratio of experienced travellers has brought about new demand patterns, and has significantly influenced the services offered by many destinations and companies. The importance of special interest tourism products has been increasing, and is leading to the creation of highly specialised niche products. The role of imagination, creativity and innovation has become central, leading to the creation of financially profitable products based on site-specific features that are also more compliant with the criteria of economic, cultural and ecological sustainability. The study is part of a trhee-year research programme entitled Creativity and its Contribution to Niche Tourism Development and analyses the cultural and spatial characteristics of such services in Budapest.