Quantification of interface visual complexity

Designers strive for enjoyable user experience (UX) and put a significant effort into making graphical user interfaces (GUI) both usable and beautiful. Our goal is to minimize their effort: with this purpose in mind, we have been studying automatic metrics of GUI qualities. These metrics could enable designers to iterate their designs more quickly. We started from the psychological findings that people tend to prefer simpler things. We then assumed visual complexity determinants also determine visual aesthetics and outlined eight of them as belonging to three dimensions: information amount (visual clutter and color variability), information organization (symmetry, grid, ease-of-grouping and prototypicality), and information discriminability (contour density and figure-ground contrast). We investigated five determinants (visual clutter, symmetry, contour density, figure-ground contrast and color variability) and proposed six associated automatic metrics. These metrics take screenshots of GUI as input and can thus be applied to any type of GUI. We validated the metrics through a user study: we gathered the ratings of immediate impressions of GUI visual complexity and aesthetics, and correlated them with the output of the metrics. The output explained up to 51% of aesthetics ratings and 50% of complexity ratings. This promising result could be further extended towards the creation of tLight, our automatic GUI evaluation tool.